Ready to Unlock

Your Brand?

20+ years shaping brands like Google, Bonds and Berlei taught me the art of magnetic positioning.

Now I excavate what makes founders and companies truly different, and make them impossible to ignore. Ready to unlock the clarity and positioning that your next evolution demands?

Empowering Founders

I help founders unleash their potential by clarifying their positioning and authentic voice, transforming their marketing efforts from overwhelming to energising. This allows them to confidently step into their authority and attract the right audience without the burden of cookie-cutter strategies.

Strategic Brand Consulting

At critical moments, such as launches, repositioning, or growth stalls, I provide senior brand leadership without the long-term commitment of hiring a full-time executive. This ensures that companies receive immediate, high-level strategic support to navigate challenges effectively.

Fortune 500 expertise

With a combination of rigorous marketing expertise and creative insight, I deliver tailored solutions that enable brands to unlock their potential quickly, maintaining focus on their core operations while benefiting from strategic guidance and execution.

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Personal Branding

You're brilliant, but positioning yourself can be tough. As your brand archaeologist, I help you uncover your unique story and craft a powerful, authentic presence. Ready to elevate your visibility and claim your authority?

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Corporate Consulting

Whether launching, repositioning, or navigating a crisis, I offer tailored strategic consulting without long contract, just immediate expertise. Let’s transform your brand into an undeniable force in the market. Are you ready?

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Workshops and Keynotes

Unlock new perspectives and actionable insights with engaging sessions designed to motivate and empower. Join industry expert Zoe Hayes for transformative experiences that spark creativity and drive results. Ready to elevate your team’s potential?

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“You’ve managed to see something impossible to see in myself and put it into one place. That feels so powerful. It’s given me excitement and this spine-tingling feeling that this is right. I’m thrilled with what you’ve done.”

Cassie
"It’s been way more powerful and gutsy and under the hood than I anticipated. I feel like everyone should be doing this work! It has been amazing to be going on this journey with you - and get glimpses of the future me moving through the world in a different way. You’ve been pushing me to be better in situations where I would have shrunk back, and I feel like I’ve stopped tap dancing. I was so stuck and I feel so much more confident and embodied, even BEFORE doing the activation phase! "

~ Tina
"Zoe is not only such a joy to work with but absolutely phenomenal at what she does. The way she extracts information from you to truly get to the core of what needs to be addressed, to up level your brand, is something else. She truly sees you and cuts through the noise allowing you to gain so much clarity."

~ Nicole
"The work with Zoe was groundbreaking for me"

~ Katherine
"My work with Zoe was truly transformative! I started from a point of confusion, not clear on what I wanted to offer to the world. Zoe was able to fully see my unique value and my zone of genius and she transformed it into a brand strategy that really made sense"

~ Sophia